Vitis Vinifera Awards 2020

Crystal Direct as perfect partner


The eighth annual Vitis Vinifera Awards took place in the first week of November at the Nietvoorbij campus. A team of demanding palates meticulously worked through the entries for this event, to reward the best of the best. For this purpose, Vitis Vinifera Awards had to partner with a reliable quality stemware supplier.

In partnering with an established brand, like Crystal Direct Trading, Vitis Vinifera Awards could assure the appropriate stemware for judges. This company was founded by Ivo Zreck in 2006 and is built on the mastery of glassmaking. They pride themselves on being the first Crystal glassware distributor in South Africa that made crystal items available to everyone!  Up until their presence in the SA market, Crystal was not considered for everyday use, but rather for special occasions only.  They offer the largest variety of crystal items, from drinking glasses to décor to chandeliers.

Crystal Direct as perfect partner

Crystal Direct’s product is built on rich 600-year mastery of glassmaking of Bohemia lands, famous for its history and quality. They manufacture unique hand-crafted, machine-blown crystal glassware and everyday household items and import direct from the factories, so they can offer custom designed glasses to clients who fulfil the minimum quantities required.  This gives their clients the edge of offering something unique to their customers.

Their suppliers are manufacturers of top-quality crystal and glassware, which we offer to our clients. Some of the crystal glasses they offer are their own designs. They also purchase hand-made items, and some are mouth blown exclusive pieces. Crystal Direct purchase crystal ranges from manufacturers in Bohemia, known for the best quality crystal, as well as   importing from manufacturers in Italy, Poland, France, Spain, Asia, Middle East, and USA.

Crystal Direct Trading’s versatility and branding options for clients give them a distinct advantage in the marketplace.  They supply well-known companies with their exclusive banding and exclusive designs. Crystal Direct Trading introduced crystal ware to South Africa on a bigger scale and to a bigger audience. Their customers range from top restaurants to well-known distilleries, to the general public.  They brought quality and class at affordable value and assist small entrepreneurs to get started and supply large online companies. Some of the well-known retailers have been purchasing from them for years.

They are moving into the African market and have interested parties around the globe. Although the product range is available in South Africa, exports are done to Namibia, Botswana, Lesotho, Eswatini, Mauritius, Zimbabwe, Mozambique and Ghana. They envisage being an international supplier in the future.


Crystal Direct Trading is concerned about the environment and the effects of global warming. On 1st of November 2020 they teamed up with World Wildlife Foundation in support of the wildlife are officially a proud supporter of World Wildlife Foundation. Their products and packaging are eco-friendly, making it a perfect match. Selected Crane Crystal products will carry the World Wildlife Foundation logo on the glass and packaging showing their commitment to make their contribution, one box at a time. The Crane range identifies with threatened species and as such, dedicated the packaging to highlight these species.  There are 16 core line items in the New Crane category. These include flutes, white wine, red wine, tumblers, stemless, and whisky glasses. They plan to expand the Crane Range and continue to support the World Wildlife Foundation commitment.

One can find a wide selection of exquisite, classic and general-purpose stemware, tumblers, jugs and decanters as well as decorative art and giftware. They supply a wide range of glassware to the wine industry, restaurants, brand houses, hotels, catering companies, distilleries, and retailers worldwide.  They are proudly BEEE Level 1.  Their speciality is crystal to add sparkle to your everyday life!

To find out more visit or contact Crystal Direct.


Robert Riedel                                                     Lynn Coetzee                     

0828454402                                                       0660729657